THE AMPLIFY GROUP
We help Leaders and Teams Turbo-Boost their Effectiveness.
PRACTICAL, CHALLENGING, USEFUL and INSIGHTFUL are the words most used to describe our workshops, coaching and development programs. Our work with Leaders, teams and employees creates substantial and sustained behaviour change.
Over 3,000 workshops
More than 15,000 Leaders
Over 40 Australian and International companies
We develop Leadership, Communication, Emotional Intelligence, and Change skills. Since 2015, we have delivered world-class leadership, interpersonal and communication skill development, emotional intelligence workshops, coaching, and learning experiences across the private, NGO and government sectors.
About Me
I’m Deb Assheton.
I bring real-world Leadership experience and expert knowledge, combined with deep coaching and facilitation skills
For 20 years as an Executive Leader, I led large teams (3,000+) to deliver high performance, high engagement, awards and industry-leading products and services in start-ups, mergers, high-growth environments, downsizing and culture transformation environments.
Now, as a Consultant I partner with Leaders and teams on the why and how of better Leadership, communication, collaboration, engagement, and performance. I’ve been leading, facilitating, coaching and consulting on Leadership and change for more than 25 years with organisations and leaders from across the world
Using evidence-based programs, I help Leaders, teams and organisations achieve powerful, consistent, and sustainable behaviour change that we can measure at individual and organisational levels.

My background and style create immediate credibility with executive leaders and workshop participants. Our rich and engaging formats blend context and research, self-awareness and understanding with skills and actions. Our participants understand what they need to do differently, and how they can do it.
Learn more about what I offer to clients
Live Learning Experiences
For Senior Leaders and Top Talent.
Do you have a Constructive Culture?
Getting your culture baseline right.
How my coaching supports Leaders
Discover the benefits of my coaching.
What is Leadership Presence?
Discover what Leadership presence is and isn’t.
Companies I Have Worked With
 Altius Group
 AMP
 Avant Mutual
 Bacardi
 Bannermans Lawyers
 Bird & Bird
 CCH/ Wolters Kluwer Learning
 Chateau Tanunda
 Chrysos (C79)
 Comvision Australia
 Conoco Phillips
 Credit Suisse
 Design Inc
 Edelman
 Equiem
 Expert360
 First Sentier Investors (FSI)
 Frasers Property
 Herbert Smith Freehills (HSF)
 HSBC
 Kearney
 Lander and Rogers
 Laser Clinics Australia
 Lindt Chocolates
 Liquid Learning
 Macquarie Bank
 NBN 
 NSW Department of Justice
 NSW Health
 Ooh! Media
 Quantium
 Samsung Australia
 Sonder
 Sydney University
 The Executive Connection (TEC)
 The Fred Hollows Foundation
 Unilever
 Vodafone Australia
 Zurich Insurance Group
Google Reviews
Jonathan
Michael Panich
Regina Warth
Expert team
If you want to help your Leaders and team members become more skilled, more aware, and more effective, then the Amplify Group team are here for you. We know how important our work is to your business. We enjoy long-term relationships with our clients because of the results we deliver and the way we deliver them.
When we deliver a large-scale program we draw from expert facilitators, partners and contractors. Our team is dedicated to providing measurable, consistent, sustainable and effective learning solutions.
Let’s chat and find out if we could be delivering the workshops, programs or coaching your people need.
Testimonials
What Clients Are Saying

Raechel Gavin Group Executive- People & Culture Quantium

Mel Robertson - VP - People, Culture & Network Expert360

Loraine Dartnel - NRMA

Participant - 12 month Leadership accelerator
